My work combines conceptual thinking with a strong sense for strategy and structure, clarity and visual precision — driven by a genuine passion for creating brands and experiences that feel meaningful and authentic.
Shaped by experience in branding, reporting, and corporate communication, I enjoy translating complex ideas into brands and visuals that people love to connect with.
-
MONOKI GbR – Senior Art Director (05/2022 – Present)
MONOKI is a strategic branding agency based in Hamburg. I lead brand development projects from strategic concept to final implementation and oversee the creative direction of internal and external teams. My focus lies in developing clear, future-oriented brand identities and visual concepts for forward-thinking brands.
Focus: Brand Development · Brand Identity · Brand DesignKirchhoff Consult AG – Senior Art Director (04/2021 – 04/2022), Art Director (01/2019 – 03/2021), Junior Art Director (03/2016 – 12/2018), Intern (10/2015 – 02/2016)
Kirchhoff Consult is an agency specializing in financial and corporate communications, with a focus on financial reporting and corporate branding for publicly listed companies. Within five years, I progressed from intern to Senior Art Director, taking responsibility for the strategic and conceptual leadership of complex reporting and branding projects for publicly traded corporations. I led design processes, contributed to pitch concepts, developed corporate design systems, and supported the development of the internal UI/UX team. Additionally, I mentored junior art directors.
Focus: Reporting · Editorial Design · Design Systems · UI/UX Design · CoachingPickawood GmbH – Working Student (05/2013 – 04/2015)
Pickawood is a provider of custom-made furniture with digitized design and production processes. I supported the evolution of the brand through a brand refresh, created UI/UX elements for an online configurator, and worked on motion and 3D visualizations for product presentations and assembly instructions. In addition, I designed packaging for sample deliveries and created editorial layouts for magazines.
Focus: Brand Design · Editorial Design · 3D Visualizationhtk academy – Diploma in Communication Design (04/2012 – 03/2015)
Practice-oriented education with a focus on branding and reporting. I deepened my conceptual design expertise and developed a corporate design for a deep-sea research institute as part of my final thesis, including brand strategy, visual identity, and media applications.
Focus: Branding · Corporate Design · Reporting -
Core
Branding · Art Direction · Editorial Design · UI/UX · Motion Design
Tools
Adobe Creative Suite · Figma · Blender
Emerging / Applied Technologies
AI image and video generation (Adobe Firefly, Krea, Comfy UI) · Artistic exploration and style adherence (Krea)
-
Kirchner Seminars – Rhetoric, Dialectics, Ethics, Psychology
Jan 15–16, 2019 – Seminar: “Rhetoric and Dialectics”
Argumentative presentation, critical dialogue, group discussionADC Seminar – Storytelling
“How storytelling can inspire and engage people sustainably with products, services, and brands.”eMBIS Academy for Online Marketing
Jun 4–5, 2025 – “Corporate Blogging: Increasing Visibility, Attracting Talent, and Retaining Customers Through the Right Strategy”Blog strategy and planning
Blog SEO
Content strategies
Blogs and social media
Performance measurement
Practical implementation measures
Building blog networks
Selected clients
Aurubis AG
Biognosys AG
BridgePort
Candulor AG
Deutsche Telekom AG
Digital Transformation Capital Partners (DTCP) GmbH
Esprit Holdings
Expedia Group Inc.
Flughafen München GmbH
Gesellschaft für internationale Zusammenarbeit (GIZ) GmbH
Wacker Chemie AG